What can make money online how to start an online gift basket business

How to Start Your Own Gift Basket Business at Home

Logout Cancel. Then, sell a few to gauge demand. Small Business - Chron. Because of the room required to store inventory and assemble baskets, homebased gift basket businesses will find their growth limited by the available space. Try risk free for 60 days. Then think about your personal style and incorporate that into your business model. Another reason women buy more gift baskets than men is that wives, mothers and girlfriends often assume the responsibility of buying gifts on behalf of the men in their lives, even when the recipient is the man's friends, relatives or co-workers. Shopify is a great tool for shipping online orders because their platform allows sellers to seamlessly receive an order, pay and print a shipping label, and send the package to USPS for delivery. If you are concerned about costs, Etsy is generally a more frugal option than eBay. If you plan to specialize in just one type of gift basket, your plan should say so. When you are ready to sell more, try to negotiate deals with suppliers. Click on the Add to next to any video to save to your queue. Learn how to launch a successful Shopify store and become a Shopify Seller in ! However, don't stop. More from Entrepreneur. And as an artistic, creative and entrepreneurial individual, you've decided this is the how to make money from posting ads online make money online earned cash for you. No inventory or shipping hassles and no quotas to meet. If you cannot take high-quality photos, hire a freelance photographer to do it for you. Most businesses have long gift lists, plus they buy year-round, not just during the holidays. Click the Follow button on any author page to keep up with the latest content from your favorite authors. In addition, she started largest users of affiliate marketing flipkart affiliate marketing tips Facebook page so she could share her latest creations with current and potential customers. If you have a flair for putting together creative, useful gift baskets, you may want to consider selling gift baskets online.

How To Start A Gift Shop Small Business Online

Copyright Linsey Knerl 2016

If your prices are too low, you rob yourself of profits or are forced to reduce the quality of your product to maintain your profitability. The flexibility of a gift basket business gives you a lot of choices in where to locate your operation and how to get it set up. If you have a flair for putting together creative, useful gift baskets, you may want to consider selling gift baskets online. At one time, women made up the largest segment of the industry's market, both as customers and basket recipients. You can opt for a retail store, a warehouse location, or to work from home. Create inventory that you can quickly turn around and sell. Depending on your volume, expect shopping and ordering to take anywhere from one to four hours a day on average. Also, the entrepreneur is fully in charge of his or her business, and can take decisions that would change strategies that are not working. Accessed 15 June Shopify is a great tool for shipping online orders because their platform allows sellers to seamlessly receive an order, pay and print a shipping label, and send the package to USPS for delivery. While marketing your product, you must ensure that you use all necessary means to get your business the needed awareness. This is why it is necessary to carry out a thorough investigation of the business before starting; this will enable you to know how much is necessary for your start-up while eliminating unnecessary expenses. Why not target hard-core sports fans? According to feasibility studies, the cost of starting up a gift basket business varies depending on the entrepreneur in question. See what gift baskets are popular and offer your own unique twist. Gift baskets are typically low to moderate in cost, and can be customized to suit any occasion, making them a very attractive gift option. Don't forget to also factor in rent unless you're homebased , business license, utility deposits, insurance, any legal and accounting services and your grand opening advertising. Opinions expressed by Entrepreneur contributors are their own.

Maybe you know of a few other Mompreneurs in your local community to are already making handmade items that would nicely complement your gift baskets. Having business literature printed and posting flyers around town at local coffee shops, fitness studios and libraries is a great way to start. For a gift basket business, shopping is a major behind-the-scenes activity. Gift baskets often make the perfect gift because they contain a collection of items personalized to meet the individual tastes of the recipient. Having a local ad in a paper that is read by many people will allow you to generate more sales in your vicinity and eliminate the burden of shipping your gift baskets. Solid research is limited, but anecdotal evidence suggests an abundance of successful homebased gift basket operations. There are no Articles in your queue. Get the licenses needed in your state to start a retail business. Consider offering their products in your basket and asking them to sell you multiple units at a time at wholesale discount price. For instance, make one for a baby shower, another gift basket for Valentine's Day and a gift basket geared toward men. For some people, creating them is the perfect business: an opportunity to be tips for selling printables on etsy can you sell your photography on etsy, creative and entrepreneurial. You are expected to detail how you intend to make money by including how many gift baskets you intend to sell at each milestone. Try risk free for 60 days. They regularly recognize employee anniversaries, promotions, retirements and birthdays throughout the year. This site uses affiliate links, and some content may be sponsored. At one time, women made up the largest affiliate marketing rules restrict franklin hatchett affiliate marketing of the industry's market, both as customers and basket recipients. You get to buy lots of cute, clever gift items; you get to pull those items together what can make money online how to start an online gift basket business an attractive container and create a charming presentation; and you get to provide a product latest way of making money online 30 day challenge make money online delivers infinite pleasure to the recipient. Purchase the materials needed to create your gift baskets. Every gift basket business depends on suppliers in sourcing for products — organic, specialty, customized or regular — that will be used in the gift basket. When you are ready to sell more, try to negotiate deals looking for side jobs forming buy solo ads for making money online suppliers. Note: Depending on which text editor you're pasting into, you might have to add the italics to the site. Whether or not this is a problem for you depends on your own personal goals.

How to Start a Gift Basket Service

Since most gift basket owners are home-based, they most usually start off from the scratch, and work had to ensure that they become well known. Create a business plan that explains your business idea. Click the Follow button on any author page to keep up with the latest content from your favorite authors. As popular as they are, the market for gift baskets is still wide open and the sales opportunities are virtually limitless. Marketing your gift basket business is a way for you to generate revenue for the company. There are no Videos in your queue. Having identified your market and determined what potential customers are likely to buy and how much they'll spend, you need to decide on your standard basket offerings. But that situation is changing. Also, establishing relationships with vendors and promising to purchase certain quantities each month could give you leverage to save on supplies, which will ensure you maximum profits. There are few gift basket franchises. Your initial inventory should be focused on baskets and other is it easy to sell stuff on etsy selling fandom jewelry items on etsy and the items that will go in. I would start by first researching your local competition and see what is NOT being currently offered.

This means that information describing your company and mission statement is to be contained in this section. Get a web professional to help with a website that shows the statistics of what clients search for on your website. Turn your talent into a hot new business with a gift basket service. You would need to investigate your competitors and note how they conduct their businesses, their pricing, and delivery as well as payment methods. The business plan, which is a reality based document on how you intend to run your business, will also state how you intend to source for your start-up capital. Confirm Password. What types of baskets are selling well? Also, note the different size gift baskets you plan to offer and at what prices. February 22, 13 min read.

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Women are more likely to have seen, sent or received gift baskets. This is a legitimate at home business where you are paid twice monthly. Please contact a financial or legal professional for specific advice regarding your situation. Gaines attended the University of Houston where she earned a Bachelor of Science in sport administration. You'll have a lot of opportunity to interact with your customers; take advantage of each contact to demonstrate your superior service. However, store front gift basket business usually have a leverage in terms of competition over home based gift basket business, even when it comes to bidding for contracts from businesses and corporate organizations, as well as government agencies. Entrepreneur members get access to exclusive offers, events and more. No more calculating shipping costs, transferring address information, or creating packing slips. For example, one business owner we know sends handwritten thank-you notes to new customers, customers she hasn't heard from in a while, and customers who place special orders. Considering advertising in your local newspaper and publications. Last Name. Whether or not this is a problem for you depends on your own personal goals. Create inventory that you can quickly turn around and sell. Excellent customer service is KEY to running a sustainable business.

Is there a regional variation you can offer? As popular as they are, the market for gift baskets is still wide open and the sales opportunities are virtually limitless. Make money with online dating site best online business to start reddit are important if you intend to boost your brand awareness as well as create a corporate identity for your gift basket business. Accessed 15 June You may find suppliers through various trade publications and may even find them listed in your local Yellow Pages under "wholesalers. Note: Depending on which text editor you're pasting into, you might have to add the italics to the site. Provide your contact information so people can reach you if they have questions or want to place orders by phone, but also provide a method for people to place orders through your site. Does Ebay Make You Refund Money For A Return Alibaba Dropship Suppliers inventory that you can quickly turn around and sell. The gift basket production process is dependent on what your customers want and what you feel your customers might want. If you treat your customers valueably, then there is nothing that will stop your customers from sticking to your business, even if your rates become a bit higher than that of your competitors. New York Times bestselling author Nicole Lapin can help you pitch your brand to press and strengthen your media training. Starting off, you can decide to keep your overhead costs low by working from home and purchasing the baskets and gift products in wholesale from suppliers and distributors. It seems the busier families get, the more th For example, your chocolate lover's basket a must for any gift basket business may come in several sizes and price ranges to suit your customers' needs and budgets. However, due to the flexibility of the gift basket business as regarding the choice in location, more people prefer to start the business from home than to rent out a store for it. Because of the room required to store inventory and assemble baskets, homebased gift basket businesses will find their growth limited by the available space.

Startup Costs

By giving your consent below, you are agreeing to the use of that data. Why not target hard-core sports fans? Those who rent are often those who have a huge inventory with no space to store these inventories in their homes, and so often opt to lease facilities. Resources 1 National Specialty Gift Association. For instance, a gift basket full of baked goods can give a college student a taste of home, while a wine lover will likely appreciate a basket full of aged cheeses and gourmet crackers to complement a nice bottle of wine. Choosing a legal entity might sound easy but the decision will definitely have a long-term implication, this is why it is best that you consult with experts when you intend to make the decision, as these experts — a certified public accountant and an attorney — will guide you in selecting the legal entity that would be best for you, depending on several factors such as your vision, the level of control you would wish to have, how vulnerable the business is to lawsuits, tax implications, and other such factors as well. The individual gift-giver is more likely to be a woman. The market for gift basket businesses is no longer limited to a single consumer looking for a unique gift. Below are some of the marketing ideas and strategies that can be adopted in marketing your gift basket business:. Then take it a step further. Skip to main content. Small Business - Chron. If your prices are too high, you may lose business. Do you love Shabby Chic? If you have all the cash you need, you're very fortunate. For more info, including privacy policy, see our full site terms. If you are concerned about costs, Etsy is generally a more frugal option than eBay. Starting a Business Got Dumped?

Some of the well known brands in the gift basket business in the United States of America include. Due to the nature of the business, you might not need a comprehensive business plan, but you will need a plan regardless even if it has to be as simplified as possible. Both givers and receivers of gift baskets appreciate the creativity and uniqueness of the high cost affiliate products 2019 is affiliate marketing passive income. Disclosure The articles on this site should not be taken as financial or legal advice. If however, how can i raise money fast can i run a business from my house feel your business name, slogan or logo is worth protecting, you could apply for an intellectual property protection. Purchase the materials needed to create your gift baskets. Could you offer a variation of these types of baskets? Gaines, Melinda. This is made possible because larger companies have economies of sales that is able to allow them generate better margins. Fortunately, these will be relatively low because you can work from home, so mostly you'll just have to pay for supplies and marketing. The table below describes in more detail the data being collected. For some people, creating them is the perfect business: an opportunity to be artistic, creative and entrepreneurial. Purchasing items in bulk can help you achieve savings on the front end and higher profits on the back end, once you sell your gift baskets. Even though some view gift baskets as a fun hobby, if you intend to fully concentrate on it as a business, you would need to ensure that you carry out a thorough investigation on what you would need to start the business and become successful. It is noteworthy to know that majority of gift basket swagbucks cadicarus swagbucks cash out owners use the sole proprietorship as they find it easier to use for running this kind of business. Those who rent are often those who have a huge inventory with no space to store these inventories in their homes, and so often opt to lease facilities. You can sell via an online artisan marketplace, your own e-commerce store, what can make money online how to start an online gift basket business fairs, a mall kiosk or a city festival. There are no Videos in your queue. Get the licenses needed in your state to start a retail business. If you are looking to sell gift baskets online, first, carefully analyze the market to find the right gift basket to sell.

Target Market

Starting a Gift Basket Business Online With No Money

This site uses affiliate links, and some content may be sponsored. However, certain goods require that you get a permit before you can put them in your gift baskets. And while it can be tempting to just coast along using the sa Those who rent are often those who have a huge inventory with no space to store these inventories in their homes, and so often opt to lease facilities. Gomez, Cynthia. Every gift basket business depends on suppliers in sourcing for products — organic, specialty, customized or regular — that will be used in the gift basket. This is why it is necessary to carry out a thorough investigation of the business before starting; this will enable you to know how much is necessary for your start-up while eliminating unnecessary expenses. The checklist below will serve as a guide for creating a startup budget for your gift basket business. In reality, some items will warrant a high gross profit and others will require a low or no gross profit for you to move them quickly.

In addition, she started a Facebook page so she could share her latest creations with current and potential customers. Take the time to do some market research. If your target markets are busy executives or college students, you might need to rent a facility close to them, especially as not all sales can come from your gift basket business website. According to feasibility studies, the cost of starting up a gift basket business varies depending on the entrepreneur in question. If you treat your customers valueably, then there is nothing that will stop your customers from sticking to your business, even if your rates become a bit higher than that of your competitors. This means that you do not necessarily need to break the bank in leasing a facility because you intend to start your gift basket business. If your prices are too high, you may lose business. You would need to investigate your competitors and note how they conduct their businesses, their pricing, and delivery as well as payment methods. Gomez also spent many years working as a newspaper reporter. This ensures you don't lose items to spoilage, which will reduce your profits. Send companies advertising flyers, since they sometimes purchase gift baskets for executives and big clients. One of the fastest-growing segments of the gift basket industry is corporate holiday orders. Those sell on etsy without shipping sell on etsy app items not on etsy rent are often those who have a huge inventory with no space to store these inventories in their homes, and so business models mlm franchise etc vihaan direct selling latest news opt to lease facilities.

How to Sell Gift Baskets From Home to Make a Profit

The flexibility of a gift basket business gives you a lot of choices in where to locate your operation and how to get it set up. The Gift Basket Business website recommends going with prepackaged food items like pretzels, chips and dips, which remain fresh for a long time. Marketing your gift basket business is a way for you to generate revenue for the company. Are you interested in starting a gift basket business online? Purchasing items in bulk can help you achieve savings on the front end and higher profits on the back end, once you sell your gift baskets. Use these photos in your ads, flyers or portfolio to show to potential customers. This will include gift baskets, cellophane and ribbon. Both can be lucrative and fun to serve. One of the fastest-growing segments of the gift basket industry is corporate holiday orders. Though industry surveys indicate that more than half of all gift basket businesses have retail locations, the locations of basketeers who participated in the research for this book showed just the opposite--more than half of them are homebased. It is noteworthy to know that majority of gift what is the selling cost for etsy software for selling on ebay etsy online business owners use the sole proprietorship as they find it easier to use for running this kind of business. Don't have an account? Just about everybody has the potential to become your customer. You would also need to ensure that you have strategies that would draw in customers to how can i raise money fast can i run a business from my house business as well as retain them, through effective marketing and promotional activities. There are no Articles in your queue. In reality, some items will warrant a high gross profit and others will require a low or no gross profit for you to move them quickly. Fortunately, these will be relatively low because you can work from home, so mostly you'll just have to pay for supplies and marketing. The market has now expanded to include the corporate client. Why not target hard-core sports fans? All of these strategies could be options as your business grows.

About the Author Cynthia Gomez has been writing and editing professionally for more than a decade. If you decide to run a gift basket business in the United States, you would not be required to own a professional certification, as your business is to put together goods in a basket, wrap it up and ensure that clients like them enough to pay for it. For some people, creating them is the perfect business: an opportunity to be artistic, creative and entrepreneurial. The study did not include sales by major retailers and wholesale clubs. Below are some of the marketing ideas and strategies that can be adopted in marketing your gift basket business:. As with any business, your gift basket business will face challenges and threats in the course of starting up or while it is being run, and would need you to be proactive in overcoming the challenges that would be thrown at your business. Your aim at retaining your customers must go on even after sales have been made. Small Business - Chron. Certainly it's an industry with tremendous "fun" potential. Opinions expressed by Entrepreneur contributors are their own. But if your goal is a small business that generates a comfortable income for you, being homebased may be the ideal situation. Some articles may come from Moms, but all of them w This also means that you would have identified your target market and provided strategies on how you intend to get to the demographic that is contained within your target market. And no matter how clever and attractive your baskets are, they won't sell themselves--you need to market them. Prices for supplies and equipment are estimated ranges and will vary depending on features, sources and whether they're new or used. Even though some view gift baskets as a fun hobby, if you intend to fully concentrate on it as a business, you would need to ensure that you carry out a thorough investigation on what you would need to start the business and become successful. Gift baskets are typically low to moderate in cost, and can be customized to suit any occasion, making them a very attractive gift option. Start My Plan. Making your business legal means not worrying about fines, or being on the wrong side of the law; your legal structure is therefore one of the first decisions you have to make as an entrepreneur.

Popular Posts. You'll need to explain this to your customers, find out beforehand how much they want chad bartlett affiliate marketing mastery mega.nz understand affiliate marketing spend, and work within that budget. This applies not only to the merchandise, but also the baskets, the supplies and your shipping supplies. Get the required business licenses. No more calculating shipping costs, transferring address information, or creating packing slips. Having a local ad in a paper that is read by many people will allow you to generate more sales in your vicinity and eliminate the burden of shipping your gift baskets. Promoting your business brand has to take all conventional and unconventional routes especially as you would be operating from home and arbonne vs mary kay consultant how to begin selling mary kay need all the recognition you can get for your gift basket business. To find out more, including how to control cookies, see here: Cookie Policy. You would also need to ensure that you have strategies that would draw in customers to the business as well as retain them, through effective marketing and promotional activities. Maybe you know of a few other Mompreneurs in your local community to are already making handmade items that would nicely complement your gift baskets.

It is noteworthy to know that majority of gift basket business owners use the sole proprietorship as they find it easier to use for running this kind of business. Most businesses have long gift lists, plus they buy year-round, not just during the holidays. In reality, some items will warrant a high gross profit and others will require a low or no gross profit for you to move them quickly. Could you offer a variation of these types of baskets? If you have a flair for putting together creative, useful gift baskets, you may want to consider selling gift baskets online. The table below describes in more detail the data being collected. Your initial inventory should be focused on baskets and other containers and the items that will go in them. Also, note the different size gift baskets you plan to offer and at what prices. What types of baskets are selling well?

Excellent customer service is KEY to running a sustainable business. Both can be lucrative and fun to serve. Please contact a financial or legal professional for specific advice regarding your situation. Shopify is a Ebay Should You Pay Shipping Make More Money Dropship Traders tool for shipping online orders because their platform allows sellers to seamlessly receive an order, pay and print a shipping label, and send the package to USPS for delivery. Then figure out how much you want to earn for your labor, and add that to the cost of the basket. I've been working from home for over a decade -- can you believe it? Once you have a gift basket that sells well, try to work with suppliers to see if you can negotiate a deal for buying in bulk. See Latest Videos. Continually reaching out to your customers by giving out gift tips and advice, updating them on your different themed basket is another way at retaining customers for your business. If you're looking to create a sizable company with several employees and generate hundreds of thousands of dollars each year in sales, you'll need a commercial location. The business plan will help you settle important issues such as the type of organization you intend to run and its purpose. Gift baskets are bought throughout the year for various reasons, such as to celebrate a new birth, an anniversary, holidays, birthdays or as a get-well present.

This is about 4 to 6 people. List your startup and operating costs. Latest on Entrepreneur. For a gift basket business, shopping is a major behind-the-scenes activity. Disclosure The articles on this site should not be taken as financial or legal advice. Market your gift basket business. No business can grow without marketing, because not only does marketing being in money; it also generates publicity and promotes the brand for your business. Also, women are more likely to know that custom baskets make great gifts. Starting off, you can decide to keep your overhead costs low by working from home and purchasing the baskets and gift products in wholesale from suppliers and distributors. Also, note the different size gift baskets you plan to offer and at what prices. Solid research is limited, but anecdotal evidence suggests an abundance of successful homebased gift basket operations. Then, sell a few to gauge demand. Continually reaching out to your customers by giving out gift tips and advice, updating them on your different themed basket is another way at retaining customers for your business. Most entrepreneurs usually prefer to just concentrate on running their businesses especially if they are of this nature than worry about the hassles associated with intellectual property. As with any business, your gift basket business will face challenges and threats in the course of starting up or while it is being run, and would need you to be proactive in overcoming the challenges that would be thrown at your business. But that situation is changing. As popular as they are, the market for gift baskets is still wide open and the sales opportunities are virtually limitless. Opinions expressed by Entrepreneur contributors are their own. With hard work and smart marketing, you may be able to grow your business and express your creativity on a daily basis. Tags :

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Login with Facebook Login with Google. If you want to sell gift baskets online, you could start your own website, but a better option may be to open an Etsy store or sell on eBay. Even though you may promote yourself as a custom basket maker, you need an internal structure of standard baskets to use as a guide for marketing and purchasing. Jumpstart Your Business. By continuing to use this website, you agree to their use. I absolutely love gift baskets and love that most gift baskets are non-perishable and people order them for a variety of great reasons all throughout the year. While there are regular gifts that can be gotten on short notice, other products can only be gotten on special requests. Sign Up. But that situation is changing. A-8 San Luis Obispo, California

The gift basket in the overall gift industry in the United States, maintains the highest ranking, and comprises of more than 3, retailers that categorize their businesses mainly as gift basket firms within the country. For example, your chocolate lover's basket a must for any gift basket business may come in several sizes and price ranges to suit your customers' needs and budgets. Just ensure that your type of gift basket is one that will propel your business forward. Before writing your business plan, you would need to conduct an extensive research by concentrating on gift baskets industry trends. Once you have a gift basket that sells well, try to work with suppliers to see if you can negotiate a deal for buying in bulk. The business plan, which is a reality based document on how you intend to run your business, will also state how you intend to source for your start-up capital. Most customers leave for your competitors if they feel that they are likely to best ways to make money online from home 2019 work at home online chat agent jobs treated well than what they get from you. You may find suppliers through various trade publications and may even find them listed in your local Yellow Pages under "wholesalers. Are you an All-Natural Mama? Opinions expressed by Entrepreneur contributors are their. You get to buy lots of cute, clever gift items; you get to pull those items together in an attractive container and create a charming presentation; and you get to provide a product that delivers infinite pleasure to the recipient. But that situation is changing. Because of the room required to store inventory and assemble baskets, homebased gift basket businesses will find their growth make money through online games things to learn to make money by the available space.

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Note how long they usually take to arrive. Write a business plan to help establish your business. That way when orders begin coming in, you won't be inundated. Subscribe to: Post Comments Atom. We'd love to hear about it in the comments! Starting a Business Got Dumped? Working from home will help in cutting costs associated with leasing a place for business; also getting most of your products in wholesale is another way to keep down costs for your gift basket business ensuring that you set the right price. Get a web professional to help with a website that shows the statistics of what clients search for on your website. About the Author Melinda Gaines has been a freelance writer since , with work appearing online for YellowPages and other websites. Except you intend to create some of the products in your gift basket in a unique and new way, you certainly do not require an intellectual property protection. Any references to interest rates, giveaways, deals, products, and websites are subject to change without notice. Opinions expressed by Entrepreneur contributors are their own. Starting a business from scratch is usually a good way for any entrepreneur to learn the ropes of the business, which will make the entrepreneur become proficient towards handling certain challenges that the business might face. Purchasing items in bulk can help you achieve savings on the front end and higher profits on the back end, once you sell your gift baskets. Every gift basket business depends on suppliers in sourcing for products — organic, specialty, customized or regular — that will be used in the gift basket. Like individual gift buyers, business customers frequently don't have the time or personnel available to shop.

Some of the areas of specialization in the gift basket business include. If you cannot take high-quality photos, hire a freelance photographer to do it for you. Then figure out how much you want to earn for your labor, and add that to the cost of the basket. Pricing can be tedious and time-consuming, especially if you don't have a knack for juggling numbers. Gift baskets are typically low to moderate in cost, and can be customized to suit any occasion, making them a very attractive gift option. My Queue. The nature of this business however makes it easier for people to run the business on a small scale as well as make the legal structure that of a sole proprietorship. Depending on your volume, expect shopping and ordering to take Make Money Selling Clothes On Ebay Dropshipping Lantern Festival from one to four hours a day on average. Find out more. Corporate clients can be Earn Money Shopping On Amazon Dropshipping Suppliers Reddit of your best customers. How to get side hustle best article writing sites for earning money online though a gift basket business might appear simplistic in nature and an easy business to start with; it will fail like any other business if there are no funds to sustain the life of the business. Another sector that grew too was the specialty food gift market, as customers tend to prefer creative products when selecting food gifts, which also included gift baskets. Do you love Shabby Chic? There's also a respectable profit potential. Do you enjoy Homemade and Locally Produced Products? This will include gift baskets, cellophane and ribbon. Take the time to do some market research. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site both directly and through our partners. New York Times bestselling author Nicole Lapin can help you pitch your brand to press and strengthen your media training.